December 1, 2023


Taking The Lead For Fashion Quality

Woman captures theft of Ulta Beauty store on camera

Woman captures theft of Ulta Beauty store on camera

BROOKFIELD, Wis. — It really is a crime trending throughout the nation and now it truly is occurring in Southeast Wisconsin. In just just one 7 days, a few Ulta Elegance outlets have been targeted in shoplifting strategies at 3 distinctive places: Mount Enjoyable, Brookfield, and most not too long ago, Menomonee Falls.

“It’s disheartening to know that crime like this is occurring in merchants wherever we store each and every working day,” explained Molly Schultz.

Previous 7 days, Schultz was buying within an Ulta Magnificence retail store in Brookfield when she noticed an entire theft unfold in advance of her quite eyes.

“I was basically about to be on my way out the door when I saw two individuals walk in masked up. They just variety of appeared like they had been up to something,” stated Schultz. “The subsequent matter I know, they are pulling out bags and they’re just wiping home of the perfume on all of the shelves.”

She pulled out her cell phone and captured video clip of the incident in advance of the suspects ran out the door.

I trapped all over and gave a report to the police. I despatched the video to the manager and the officer that was there,” reported Schultz. “The manager, when it went down, had mentioned that the Mount Nice store experienced gotten hit previously.”

In a statement, Eileen Ziesmer, Ulta’s Vice President of Public Relations, stated, “As our retail store footprint and model recognition has grown, Ulta Attractiveness has ever more grow to be a goal for these criminals. The ‘always on’ character of social media makes these crimes that considerably more noticeable.”

“Organized Retail Criminal offense impacts brands, individuals, workers and communities. As our assortment, retail store footprint and manufacturer consciousness have grown, Ulta Splendor has increasingly develop into a goal for these criminals. The normally on nature of social media would make these crimes that substantially a lot more seen. The protection of our attendees and associates is often our optimum precedence. Our guidelines and techniques mirror the ever-evolving retail landscape to include things like a range of very best tactics and trainings to be certain the basic safety of our friends and associates even though doing work to mitigate threats. Also, our Loss Avoidance staff proceeds to lover with legislation enforcement and other vendors to address and shut several complicated situations, significant and small, bringing criminals to justice.”

— Eileen Ziesmer, Ulta Attractiveness VP of General public Relations

I absolutely feel social media has a damaging influence on matters like this,” said Schultz. “Literally, the working day prior to I was on TikTok and I had witnessed an Ulta acquiring robbed. Men and women article it and see another person else do it and then feel, ‘oh, they got away with it, so now I can go do it.'”

Police have not arrested any one for the thefts as of but. Ulta Natural beauty reps say their decline and avoidance team is doing work closely with regulation enforcement and other shops to shut a lot of elaborate instances and carry criminals to justice.

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