Waco-based Magnolia owners Joanna and Chip Gaines launched an app Thursday offering access to more than 150 hours of Magnolia Network programs.
Magnolia fans, there is now an app for that — one with access to Magnolia Network programming, shopping perks, educational videos and other connections to Chip and Joanna Gaines’ expanding empire.
The new, free app, which became available Thursday, offers customers a combination of access to Magnolia Network programming now on the Discovery+ streaming service and shopping, instruction, home lifestyle advice and more from the Gaineses’ Magnolia.com website.
Those hoping the app would allow free viewing of the expanded Magnolia Network programming — more than 150 hours’ worth for plenty of binge viewing — will find it still requires a Discovery+ subscription for $5 monthly, $7 without ads, although a free one-week trial is available.
Since Discovery+ launched in January, the streaming service has accumulated an audience of 15 million subscribers to programming from Discovery channels including Food Network, HGTV, Animal Planet, TLC, the Oprah Winfrey Network and the Travel Channel. The Discovery+ subscriber base is growing, but trails the reported spring numbers for HBO Max with 44.2 million subscribers, Disney Plus with 103.6 million and globe-spanning Netflix with 200 million.
In a press release, the couple, whose “Fixer Upper” home renovation series planted the seeds for Magnolia Network, said the programming expansion realizes the dream they had for the venture.
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