Kendall Jenner has taken on a new job as Creative Director of FWRD.
25-year-old supermodel-the edit is available for purchase now FWRD.com -Work with designers and brands to form the services of boutique e-commerce sites.
In a statement posted on the online retailer’s website, Kendal said: Check out my FWRD campaign, shot by Glenn Luckford and styled by Carlos Nazario. “
In the campaign, the reality star was filmed by Glen Luchford.
News of Kendall’s latest role comes after she has been called the “biggest fashion icon” in the world.
Last month, the Kardashian Family Star announced a limited-time 72-hour capsule collection with German online retailer About You. The second is scheduled for later this year and has been praised by stakeholders.
Donald Schneider, founder and creative director of Donald Schneider Studios in Berlin, who masterminded the About You collaboration, said:
“With her 174 million followers, her personality, and her fashion style, she is a unique inspiration for the younger generation.”
The retailer focuses on Instagram-focused digital-only campaigns and is keen to create a sense of conspiracy against the collection.
Regarding your content director, Julian Janssen added: “Our goal is to create hype and fear of oversight, so we spend 70% of our media budget on the teaser phase and 30% on the launch phase.”
The collection, which includes 11 styles, is inspired by Kendall’s style and favorite works, each numbered and features a special code that includes the birthday of November 3rd.
“From the first discussion, it was all about authenticity. We wanted to keep it all natural and realistic,” Schneider added.
Kendall Jenner as New Fashion Creative Director | Entertainment News
Source link Kendall Jenner as New Fashion Creative Director | Entertainment News