November 28, 2023


Taking The Lead For Fashion Quality

20+ Best-Selling Skincare Products on Amazon in 2021

white cosmetic jars with cream lie in a shopping trolley on a pink background

DenisKozlovGetty Images

Finding skincare that’s both effective and affordable is tougher than ever. The market has become increasingly saturated in the past couple of years, but you can find products that check both of those boxes right on Amazon. We know, we know: When it comes to skincare, you want to make sure whatever you’re using is legit—you’re applying it to your face and body, after all.

That’s why we combed through the best skincare on Amazon to identify items that aren’t sold by third party retailers, so all of the options below are either shipped and sold by Amazon or the brand itself. We also took an extra step in checking that each of these brands has listed Amazon as an authorized retailer for its products. On top of that, all of these have thousands of verified reviews and many have even been backed by board-certified dermatologists in our own stories through the years.

The best part? All of these items are under $50 (but most are under $20!). We focused on the products that create the base of any quality skincare routine: cleanser, moisturizer, sunscreen, and treatments. From gentle-but-effective face wash to lightweight moisturizers to acne- and wrinkle-fighting creams, these are the skincare products your face will thank you for in 20 years. When used consistently, you’ll notice a smoother, calmer, brighter-looking complexion. Ahead, find everything you need for a new skincare routine, which could arrive at your door in just two days!

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35,000+ Reviews

CeraVe AM Facial Moisturizing Lotion SPF 30

CeraVe’s cult-favorite, ceramide-packed lotion is ideal for sensitive skin and has an invisible finish. It’s “lightweight and very well-tolerated by everyone,” Heather Woolery-Lloyd, M.D., director of ethnic skin care for the University of Miami Department of Dermatology and Cutaneous Surgery, previously told Prevention. Consider it your new go-to!

  • Broad spectrum UV protection
  • Oil-free, fragrance-free
  • Contains plumping hyaluronic acid


11,000+ Reviews

RoC Retinol Correxion Deep Wrinkle Night Cream

RoC is known for formulating effective retinol products at an affordable price. This night cream “reduces the look of lines and deep wrinkles while you sleep,” Debra Jaliman, M.D., a board-certified dermatologist in New York City, previously told Prevention. It’s ideal for helping to fade acne scars and sun spots, too.

  • Non-comedogenic
  • Non-greasy


11,000+ Reviews

La Roche-Posay Toleriane Hydrating Gentle Cleanser

If you’re not sure what to clean your face with, start with a creamy cleanser like this one. La-Roche Posay designs all of its products with sensitive skin in mind, and this one is free of harsh soaps and potentially irritating fragrances. It cleans just enough, breaking through dirt and oil, while leaving your face pleasantly hydrated in the process.

  • Oil-free, fragrance-free
  • Non-comedogenic
  • Contains soothing niacinamide


35,000+ Reviews

Paula’s Choice Skin-Perfecting 2% BHA Liquid Exfoliant

Blackheads don’t stand a chance with this liquid exfoliant (which feels a bit like a toner-serum hybrid). It packs 2% salicylic acid, a powerful, acne-fighting beta-hydroxy acid that works to unclog pores and keep oil at bay. If you’ve been dealing with frustrating, bumpy skin texture, give this one a try—even skeptical reviewers were surprised by the results.

  • Skin-smoothing
  • Contains soothing green tea
  • Might cause initial skin purging


19,000+ Reviews

EltaMD UV Clear Facial Sunscreen SPF 46

This is the face sunscreen that makes you believe in wearing SPF, whether you’re dry, acne-prone, sensitive, or anywhere in between. “This oil-free formula provides light moisture, rubs in quickly, and contains niacinamide as an anti-inflammatory to reduce sebum (a.k.a. oil),” board-certified dermatologist Heidi Waldorf, M.D. previously told Prevention.

  • Broad spectrum UV protection
  • Lightweight, silky feel
  • Transparent finish


20,000+ Reviews

L’Oreal Paris Revitalift 1.5% Hyaluronic Acid Serum

Hyaluronic acid is a super-hyped ingredient in skincare because it can hold up to a thousand times its weight in water, delivering much-needed hydration to any complexion. But because it’s now included in so many products, pinning down the best one can be tough. This serum is one to try: It’s affordable, sinks in flawlessly, and contains 1.5% pure hyaluronic acid to deliver the moisture your skin needs.

  • Under $20
  • Lightweight gel consistency


25,000+ Reviews

Neutrogena Hydro Boost Gel-Cream

It may say “extra-dry” on the label, but this gel moisturizer works incredibly well for skin types across the spectrum, even if you’re a bit oily and acne-prone. The lightweight cream instantly sinks into the skin, giving it a surge moisture thanks to hyaluronic acid. The result? A smooth, bouncy complexion.

  • Oil-free, fragrance-free
  • Effective for all skin types


33,000+ Reviews

Aveeno Positively Radiant Daily Facial Moisturizer SPF 15

Give your skin a boost of radiance with this SPF moisturizer, which contains soothing soy, glycerin for that silky feel and finish, and SPF 15 for a little added sun protection. It soaks in right away, making it the perfect base to slather on before makeup.

  • Non-greasy
  • Oil-free
  • Non-comedogenic


Olay Regenerist Retinol 24 Max Moisturizer

Olay’s Retinol 24 Max takes the brand’s tried-and-true formulations and gives them a shot of potency. Its retinoid complex helps increase skin cell turnover, evening texture, minimizing pores, and reducing the appearance of fine lines all at once. The cream itself is rich and leaves skin feeling moisturized instead of oily. This Amazon pick also includes a sample of the Olay’s lightweight Whip moisturizer (hence a slightly higher price).

  • Contains soothing niacinamide
  • Fragrance-free


75,000+ Reviews

TruSkin Naturals Vitamin C Serum

Over 75,000—yes, you read that right—Amazon customers have reviewed this viral serum and it boasts an impressive 4.5-star rating. Its potent mixture of vitamin C, vitamin E, and hyaluronic acid helps to fade dark spots, fight damaging free radicals, and nourish the skin. Check out the customer-submitted before-and-after photos to see some seriously impressive results.

  • Contains hydrating hyaluronic acid and vitamin E
  • Opaque, protective packaging


Differin Adapalene Acne Treatment

Differin became popular as the first over-the-counter prescription-strength retinoid to treat acne. It works by normalizing skin cell turnover and fighting clogged pores and inflammation, which treats existing breakouts while preventing new ones from forming. The best part? It does all of that for a seriously affordable pricepoint compared to other retinol products on the market. 


85,000+ reviews


No OTC cream can truly fade existing stretch marks, but reviewers say this oil comes pretty close. Bio-Oil, which contains vitamins A and E, also works to reduce the appearance of dark spots and acne scarring with regular use. “I used this twice daily starting in the second trimester and am happy to report NO STRETCH MARKS now after pregnancy!” one happy reviewer writes. “This is really saying something as I have been prone to stretch marks my entire life, as have my mom and sister. I used this product on my tummy, hips, and thighs along with a natural lotion (shea, coconut) to moisturize and have no new stretch marks at all.”


3,000+ reviews

Neutrogena Rapid Wrinkle Repair Retinol Eye Cream

This retinol-infused eye cream helps speed up skin cell turnover to reduce the look of pesky crow’s feet and fine lines around the eyes. Dr. Jaliman also previously backed this pick because the formula contains hyaluronic acid to offset any dryness or irritation, plumping up the skin in the process.

  • Contains hydrating hyaluronic acid


21,000+ reviews

Vanicream Moisturizing Cream

If you’re looking for a basic, yet effective cream that will last a while without breaking the bank, look no further than Vanicream, Michael Kassardjian, D.O., a board-certified dermatologist in Los Angeles, previously told Prevention. This tub will satisfy all of those needs and more. Its simple, hydrating formula is great for sensitive skin and the nifty pump makes application super easy.

  • Awarded Seal of Acceptance from National Eczema Association
  • Fragrance-free
  • Paraben-free


26,000+ reviews

Garnier SkinActive Micellar Cleansing Water

No need to have two separate cleansers for morning and night—this bottle will cut the work in half. Remove makeup with it after a long day and swipe it across your face in the a.m. During every use, unique micelles act like magnets, lifting up dirt, makeup, and oil, leaving the skin clean without stripping it dry.

  • Multi-tasking
  • Formulated for all skin types


22,000+ reviews

Mario Badescu Drying Lotion

Salicylic acid, sulfur, calamine, and zinc oxide make this spot treatment an overnight miracle worker on stubborn surface zits. Pro tip: Don’t shake the bottle! A pink sediment settles at the bottom and should stay there. To use, dip a cotton swab all the way into the sediment and dot away.


9,300+ reviews

Sun Bum Sunscreen Lip Balm SPF 30

Lip balm may not be the first thing you think of when it comes to sun protection, but it should definitely be on the list. This one offers a solid SPF 30 and comes in lots of fun flavors including coconut, key lime, pomegranate, watermelon, and mango. It also contains aloe vera and vitamin E for ultimate smooching suppleness. 

  • Broad spectrum UV protection


1,300+ reviews

REN Ready Steady Glow Daily AHA Tonic

Everyone needs a good exfoliator, and this one from REN checks all the right boxes. It contains lactic acid, salicin, and azelaic acid to gently buff away dead cells, unclog oil-clogged skin, and reveal a brighter, glowing complexion over time. Hello, smaller pores!


4,600+ reviews

La Roche-Posay Anthelios Melt-In Sunscreen Milk SPF 60

“This is one of my favorite broad spectrum, cosmetically elegant sunscreens for face and body,” Shari Marchbein, M.D., a board-certified dermatologist at Downtown Dermatology in New York City, previously told Prevention. With SPF 60, it will give you effective protection without the sticky, stubborn, impossible-to-rub-in film you hate. That’s why it’s called a “melt-in milk.”

  • Broad spectrum UV protection
  • Non-greasy
  • High in SPF


20,000+ reviews

Dove Sensitive Skin Body Wash

A good, moisturizing body wash shouldn’t be underestimated, and this is one of them. Dove Sensitive Skin is mild and pH balanced to avoid irritating or drying out the skin, but it’s still 100% effective in cleaning the body (and smells lovely). It also contains tons of moisturizing agents to leave your skin feeling soft and hydrated, never stripped, after your shower.

  • Made in 100% recycled bottles
  • Hypoallergenic

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